McDonald’s India and vCustomer join hands to deliver centralised customer support services
New Delhi – April 10, 2008 - vCustomer Corporation, a leader in delivering customer care and loyalty solutions, today announced its partnership with McDonald’s India (North & East) to provide centralised customer support service and order taking for its McDelivery services. With this engagement, all calls to the all India single number 66-000-666 shall be routed to the centralised vCustomer contact centre based in Delhi.
vCustomer’s automated technology will help increase visibility into the customer support metrics. It can further support McDonald’s in understanding and connecting with its customers. vCustomer has deployed their Business Intelligence tool, which identifies different categories of McDonald’s non-order customer calls and customer concerns. vCustomer routinely analyzes customer data to recommend corrective measures and maintains focused efforts to increase customer satisfaction.
Speaking on the occasion Mr. Sandip Maithal, Director Operations and Training, McDonald’s India (North & East) said, “It was encouraging to observe that we share similar values and work ethics. We find huge potential in vCustomer and are pleased to have them as our strategic partner to help us deliver quality service to every customer every time. With this partnership we expect that our customer’s satisfaction level would increase and will take the brand to the next level of enterprising success.”
“This partnership with McDonald’s integrates our technology and best practices to provide high quality customer satisfaction to the Indian market,” said Mr. Sanjay Kumar, Chief Executive Officer, vCustomer Corporation. “We are pleased to support McDonald’s by providing continually superior customer support services.”
vCustomer continues to leverage its technology expertise and best practices by serving a variety of large international clients and illustrate their leadership position in this market, as well as the ability to provide value enhancing benefits to clients’ operations.
About vCustomer:
vCustomer is a leading provider of multi-channel customer support services that help grow sales, increase customer satisfaction and build customer loyalty. The US based company’s proven delivery models provide customer support solutions to the Banking and Finance, Government, Retail, Consumer Technology, Communications, Airline and other industries. The company’s services include inbound/outbound call centre, technical support, back-office, loyalty program management, pre-sales support and up-sell/cross-sell, CRM and analytics. For more information,
visit www.vcustomerindia.com
About McDonalds India:
McDonald’s™ is the world’s leading food service retailer, with more than 30,000 restaurants serving over 50 million customers each day in more than 119 countries. In India, over 2.5 lakh customers visit McDonald’s™ family restaurants spread across India every day.
McDonald’s has 136 restaurants in India of which 80 are in North & East India and 56 in West & South India. As a leader in the QSR segment (Quick Service Restaurant) McDonald’s™ has pioneered various industry benchmark practices over the past decade of serving Indian customers, including new concepts such as:
- Oil Alliances in India with petroleum giants BPCL and HPCL. Two such alliances with BPCL outlets are in Mathura (UP- 2000) and Doraha (Punjab -2002)
- Novel menu formats such as the Express Model with a limited menu and Kiosks with a variety of dessert offerings
- Home Delivery (McDelivery™-2004): Providing even more convenience to customers. In Oct 2006, McDelivery on bicycle at Chandni Chowk was launched and in March 2007 an all India single delivery number (66 000 666) was introduced
- Drive-Thru Restaurants: The first Drive Thru Restaurant in India (NOIDA, UP)
(Please direct employment related inquiries to jobs@vcustomer.com with the title specified in the subject line)
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